In just about everything you can imagine, there are always some trends that will pave the way to new innovations. And, since SEO is an ever-changing system, SEO services are going to expect some new things being implemented in the year 2019.
As an e-commerce website, how do you stay on top of trends and how will you leverage incoming features to get the upper hand?
Utilize Voice Search
We truly live in the digital age. Back in the day, you have to use the computer to use a search engine to satisfy whatever piques your interest. However, you do not need to physically use a computer since you can now make voice commands, or in this case, voice searches.
With the advent of Siri and Alexa, people can now use Voice Searches to easily answer the questions that they have in mind, though, it is safe to say that it is not only limited to just answering a user queries.
Now, it is important that you still use keywords, but it is in how you use it that matters. Long-tail keywords are pretty good to use in this regard. Instead of using it in a phrase, you have to use it naturally.
For instance, if you’re selling winter tires or something, you can instead use something more specific and more natural for people to use like “Where can I find Winter Tires in Toronto?” or something similar to that. It is also important to include your location as it would be a huge plus.
Do Things That Will Boost Conversions
For e-commerce websites, it would be nice to have a lot of traffic coming into your site. However, getting conversions is what really matters the most.
To help you land more conversions, you have to build relationships with other websites in the same niche. Forging relationships with bloggers and other e-commerce website owners is key to link-building.
Once you’ve established the trust and the relationship, you can get quality referral and backlinks to help drive more traffic to your website, which will hopefully turn into conversions.
Improved User Experience
Although Google has been advocating that you focus on user experience, it still hasn’t changed to this day. In fact, it is going to be emphasized in the coming years.
Even though most people now use a fast internet connection, it doesn’t necessarily mean that websites load fast. It depends on whether the elements that you’ve used are optimized or not. If it is the latter, then your website, even though it has been accessed using a fast internet connection, will still load slowly. This will invariably affect the user experience and, thus, your page rankings will go lower than expected.
In the end, you want to provide the best possible user experience. Do not only focus on site loading speeds, but focus on other things such as your content.
Emphasis on Site Security
Google’s algorithm favours websites that are secure and have an SSL certification. Once your website has it, a green lock appears just before the URL which indicates that your website is secure for online transaction.
This is especially important and very useful for e-commerce websites since people who go to such sites buy things online.